Voice communication is the blood and bone of contemporary business communication, the most personal and direct means that helps to establish trust with customers. Although digital messaging has emerged as a new method of communication, the human voice continues to be the choice of the overwhelming majority of consumers who need clarity and the personal touch in solving complicated problems in the instant. Nowadays, however, voice has become a much more sophisticated concept than the old fashioned desk phone. It has now become a mobile, cloud-based asset which can be seamlessly integrated into the digital workspace of an employee, enabling him or her to make and receive business calls on a laptop, tablet, or a smartphone- whether they are at the office, home or mobile.

The shift to IP voice and Microsoft Teams Voice is a major step towards future-proofing a business. Since legacy copper networks are being phased out of service all over the world in favor of All-IP environments, technologies such as Hosted VoIP and SIP Trunking provide a more robust and affordable replacement to traditional phone systems. Such new platforms do not require costly, on-premise hardware and support, but instead the per-user model which scales with the business. This change also opens up more advanced features that previously could have been used by large corporations, like AI-generated call summaries, smart routing, and strong connection to CRM systems- making sure that each time a customer calls the team knows their background and context at a glance.

With the extensive range of voice products offered by Giacom, technology partners are able to offer a custom solution to each business need that is unique. To the already established members of the Microsoft ecosystem, the addition of PSTN calling to Teams is a genuinely unified communication platform, and Hosted VoIP providers such as HV.Select offer a powerful, featureful platform to those that require a special telephony platform. By being able to handle international numbering and complicated call flows using a simple and easy to use portal, a business can have a professional global presence, without paying much in terms of operation expenses.