Backup & Continuity is the final protection mechanism of a business, which means that in case of the involuntary occurrence of any factor, such as the failure of certain hardware, the advanced cyber-attack, or a natural disaster, the organization will not go on a permanent hiatus. Whilst conventional backup is only concerned with the production of a copy of the data, the actual business continuity is concerned with how fast and reliable recovery is. It is a strategic design that is meant to keep the business as usual by making sure that the important applications, databases and files are not simply moved to another location, but could be restored and brought back to operation within minutes as opposed to days.

In a time when lack of continuity can mean thousands of dollars of lost revenue and a permanent tarnished reputation, a well-developed continuity plan is the difference between a business that can endure a breach and one that dies as a result of the attack. In the case of small business enterprises that may not necessarily have the IT divisions that the bigger companies have, this translates to the abandoning of manual or infrequent backups in favour of automated and scalable systems. These systems safeguard the whole digital footprint, such as sophisticated cloud applications and local files, to form an uninterrupted failover environment. This guarantees that in case of destruction of a physical server or ransomware encrypting a system, the business can switch to its backup environment and continue serving its customers without a hiccup.

Using Giacom managed collections of products, service providers will be able to provide SMBs with enterprise-level resiliency that fits into a SMB budget. These solutions have been designed to be extremely scalable, enabling businesses to increase their protection as their data footprint expands. After all, it is not only technical insurance that allows offering backup and continuity; it is also a matter of establishing a trust basis. It enables business owners to carry on their business knowing that their valuable digital assets are safeguarded by a proactive recovery plan that operates 24/7 and turns a potential disaster into a small inconvenience.