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Medialogy

Through our specialized broadcast engineering and systems integration, Medialogy has provided TJC UK with a robust, future-proof HD studio infrastructure and 24/7 playout capabilities.

About Medialogy

Medialogy is a world-leading systems integration company for broadcast media, cloud, and digital signage. Headquartered in the UK with a global presence across the UAE, Germany, and India, they specialize in designing and building turnkey TV and radio studios, Master Control Rooms (MCR), and playout centers. Their mission is to support media companies in achieving broadcast excellence through creative, technical problem-solving and the implementation of state-of-the-art broadcast technologies.

The challenge

When TJC (The Jewellery Channel) UK decided to embark on a major expansion and facility upgrade in 2020, they faced a complex technical transition. As a 24/7 shopping channel, they required a seamless move from their existing setup to a much larger, high-definition (HD) infrastructure without any downtime in broadcasting. The project demanded the construction of multiple new studios, a revamped distribution center, and a highly reliable playout solution capable of sustaining constant live commercial broadcasting to a nationwide audience.

The solution

Medialogy provided a fully integrated, turnkey solution designed to handle the rigorous demands of live retail television.

We designed and installed a brand-new HD 8-camera studio alongside a HD 4-camera studio, providing the creative flexibility needed for high-end product showcases. To manage their round-the-clock content, we implemented a sophisticated two-channel 24/7 playout solution and a modern distribution center. The entire facility was built using an optimized, future-proof architecture that allows for easy future upgrades to UHD/4K. Our team managed the process from initial architectural design and technical specification to the final commissioning and staff training.

The results

The major upgrade was delivered smoothly and efficiently, allowing TJC to transition to its new HD capabilities without interrupting its broadcast schedule.

TJC now operates from a world-class facility that offers significantly improved production values and operational reliability. The new HD studios have enhanced the visual quality of their jewellery presentations, while the automated playout system ensures a seamless viewing experience for their customers. This technical foundation has allowed TJC to grow its market position as a leading quality shopping channel in the UK.

“The successful launch of TJC was in no small part due to Medialogy. During our recent major upgrade, they managed and delivered the project smoothly and efficiently. Their sound technical advice and excellent support have been invaluable to us over the years.”

The Management Team Shop TJC UK

We’ll always have guests who want to talk to a real person and get personal ecommendations. That’s where Mitel comes in. It allows us to have that vital communication with our guests.

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